Learn to Think in Color

Why Do We Love Statistics That Aren’t Relevant? We are drawn to statistics because patterns make an uncertain world feel predictable, even when those patterns have little connection to what happens next. An impressive percentage gives a claim authority. A long streak suggests consistency, while several decimal places create the impression of careful measurement. Yet none of these qualities establishes whether the information is relevant to a decision. The important distinction is between describing what happened and explaining why it happened. Historical statistics become useful when the relationships behind them help us understand present conditions. When those relationships are missing or no longer apply, even perfectly accurate numbers can mislead. Why Numbers Make Patterns Convincing People naturally search for relationships in their surroundings. Recognizing meaningful patterns helps us understand and respond to events, but the same tendency can make coincidence look like evidence...

  What Makes Something Interesting? Why some ideas grab our attention — and others never stand a chance Big-Picture Framing We ask “what makes something interesting?” whenever we’re bored in a meeting, hooked by a story, or puzzled by why one slide lands and another dies. At its core,  interesting  is a mix of surprise, personal relevance, and emotional spark. Seeing that pattern gives you a practical way to design better conversations, products, and decisions. Why “interesting” matters If you can explain why people find something interesting, you can reverse-engineer attention: make complex topics accessible, make dry work feel meaningful, and make your ideas easier to remember and act on. The Three Core Ingredients of Interesting Most of the time, “interesting” comes from three elements working together: Novelty  — it’s new, unexpected, or breaks a pattern. Relevance  — it connects to something we care about right now. Emotion  — it makes us feel somethin...