Learn to Think in Color

  Why Do We Let the Selfish Rule the World? Power, Psychology, and the Perks of Looking Out for Number One Ever watched someone rise to power and thought,  “How did they get there?”  You’re not alone. From corporate boardrooms to political podiums, the people who ascend to the top aren’t always the most compassionate—or even the most competent. Often, they’re simply the boldest. This post explores the psychological and systemic reasons we let selfish individuals lead, what it reveals about us, and how we might turn the tide. Keyword:  selfish leaders . Let’s examine what our systems reward—and how we can change the rules of the game. The Psychology Behind Power and Selfishness Power doesn’t always corrupt—it often attracts those already drawn to it. Psychologists talk about the “dark triad”: narcissism, Machiavellianism, and psychopathy. People with these traits are disproportionately likely to seek leadership, especially in competitive environments. Why? Because pow...

Why Do People Who Have Money Get More Attention? The psychology, bias, and media dynamics behind wealth’s spotlight—and what this reveals about human nature   Framing the Question Why do wealthy people’s words carry more weight than the rest of ours—sometimes even in areas where they have no expertise? From tech moguls giving health advice to athletes weighing in on economic policy, money often seems to serve as an all-access pass to public credibility. This isn’t just cultural conditioning—it’s the product of deep evolutionary wiring, social bias, and the mechanics of the modern attention economy. Understanding  why  money commands attention helps us spot when we’re hearing wisdom—and when we’re just hearing a wallet talk. The Paradox of Financial Wisdom When Elizabeth Holmes was worth $4.5 billion on paper, her every comment about healthcare innovation was treated like gospel. After her fraud conviction, when her net worth fell to zero, those same ideas suddenly seemed ...

How Do You Know Who You’re Really Talking To? The Hidden Psychology of Identity in Every Conversation The Question Behind Every Exchange We navigate countless conversations daily, but rarely ask: Who am I actually speaking to right now? Not their name or job title—but the version of themselves they’re presenting in this moment, filtered through your own perceptual lens. This isn’t philosophical navel-gazing. Understanding the fluid nature of conversational identity determines whether your words land as intended or create invisible walls between you and everyone else. ⸻ The Psychological Architecture of Recognition Every conversation involves multiple simultaneous identities operating at once. There’s who they think they are, who they’re trying to be, who you think they are, and who you need them to be. These versions rarely align perfectly. Your brain processes identity through layered pattern recognition. Within seconds, you’re unconsciously categorizing based on vocal pitch, word cho...

How Does Typography Impact Our Brains? The Hidden Language of Fonts Every time you read these words, your brain is processing more than just meaning. Research published in the North American Journal of Psychology found that serif fonts resulted in a nine percent improvement in recall, while studies show that participants predict higher recall for large font items and demonstrate better memory for bold text styles. Font psychology is more than design theory—it’s a neural science that shapes perception, emotion, and behavior. When Fonts Hack Your Emotions Fonts are not neutral. Studies show that typography affects emotional responses, behavior, memory, and information retention. Your amygdala—the brain’s emotion center—reacts differently depending on the typeface you encounter. Consider these neurological triggers: Serif fonts  (e.g., Garamond, Georgia): Trigger neural pathways linked to authority and credibility. Sans-serif fonts  (e.g., Futura, Proxima Nova): Signal modernity ...

  Why Do We Play Games? Beyond Fun: Games Tap Into Something Deeply Human Games aren’t just pastimes; they mirror our desires, shape our cognition, and reveal what motivates us. Exploring why we play games offers a window into human psychology, social behavior, and the nature of achievement. Whether it’s a simple board game or a complex MMORPG(Massively Multiplayer Online Role-Playing Game), the reasons we engage tell us something vital about ourselves. This question dives into the psychology of play, our craving for mastery, and why structured challenges can feel more meaningful than unstructured life. The Psychology of Play At its core, play is a survival instinct. Evolutionary psychology suggests animals (including humans) play to learn skills, simulate danger, and develop social bonds. For humans, games structure that play into defined goals, rules, and challenges. This structure satisfies our craving for progress, mastery, and narrative. Challenge and Reward : Games create ach...