Better Questions, Better Results

  Should I have chosen a red button? (...continued from Yesterday) December 10, 2024 | Advertising, Psychology, Question a Day, UXDesign, call-to-action Question a Day Should I Have Chosen a Red Button? The Psychology Behind Your CTA Color Choice When it comes to designing a call-to-action (CTA) button, color is more than just an aesthetic decision—it's a psychological power play. So, if you're second-guessing whether you should have gone with a bold red button instead of something like green, blue, or even orange, you're not alone. Let’s dive into the world of button colors and explore whether red was the right choice for you. The Psychology of Red Red is one of the most emotionally charged colors, and for good reason: Urgency : Red signals urgency, making it an ideal choice for time-sensitive offers or high-stakes actions. Excitement : The color red taps into primal emotions, triggering energy and enthusiasm. Visibility : Red naturally draws the eye, standing out in most ...

  How can I get you to click this button? December 9, 2024 | Advertising, Call to Action, Communication, Marketing, Question a Day, Results, Strategy, UXDesign Question a Day How to Get Someone to Click That Button: A Complete Guide to Conversion Magic When it comes to getting someone to click a button, the stakes couldn’t be higher. Will your CTA (call-to-action) soar with clicks or languish in digital obscurity? Spoiler alert: success lies in a mix of psychology, design, and value. Let’s dive into the strategies that transform “meh” buttons into irresistible magnets. 1. Nail Your Button Copy Words hold power, and the text on your button is no exception. Here’s how to make every word work overtime: Clarity First : Avoid jargon and ambiguity. Your audience doesn’t want to guess—they want to act. Example: Instead of “Submit,” use “Get My Free Guide.” Highlight the Value : Your button should answer “What’s in it for me?” Example: “Start My Free Trial” conveys instant value versus “Si...