How Does Typography Impact Our Brains?
How Does Typography Impact Our Brains? The Hidden Language of Fonts Every time you read these words, your brain is processing more than just meaning. Research published in the North American Journal of Psychology found that serif fonts resulted in a nine percent improvement in recall, while studies show that participants predict higher recall for large font items and demonstrate better memory for bold text styles. Font psychology is more than design theory—it’s a neural science that shapes perception, emotion, and behavior. When Fonts Hack Your Emotions Fonts are not neutral. Studies show that typography affects emotional responses, behavior, memory, and information retention. Your amygdala—the brain’s emotion center—reacts differently depending on the typeface you encounter. Consider these neurological triggers: Serif fonts (e.g., Garamond, Georgia): Trigger neural pathways linked to authority and credibility. Sans-serif fonts (e.g., Futura, Proxima Nova): Signal modernity ...