Is Prose the Product or Just the Packaging in Marketing Copy?
Is Prose the Product or Just the Packaging in Marketing Copy? What Marketers Miss When They Call AI Writing “Slop” Framing the Question A recent HubSpot survey found that 73% of marketers say content is their most important business asset. But too many still confuse how something is said with what it delivers. As AI-generated writing becomes more common, many marketers dismiss it as “slop”—soulless, synthetic, or somehow inferior. But this reaction often reveals a deeper misunderstanding: the goal of most business writing isn’t to impress; it’s to inform, persuade, or guide. Prose is just the packaging. And if your writing doesn’t transfer knowledge or spark action, even the prettiest package is an empty box. What’s Actually Being Delivered—Prose, Information, or Knowledge? Let’s break down what’s really at play in any piece of content: Information: Raw data, facts, or figures. Knowledge: Interpreted meaning—what the data means in context. Prose: The structure an...
