Better Questions, Better Results

How can organizations measure the ROI of creativity? April 10, 2025 | Brand Equity, Business Growth, Business Success, Core Values, Creativity, Financial Literacy, Perspective, Question a Day Question a Day   How Organizations Can Measure the ROI of Creativity Creativity is often seen as an  intangible force —fueling  innovation, brand differentiation, and customer engagement . But when it comes to measuring  return on investment (ROI) , many organizations struggle to quantify the impact of creative initiatives. The good news?  Creativity is not just an abstract concept—it drives real business value.  With the right approach, you can measure its effectiveness in ways that make financial sense  while still celebrating innovation . Why Measuring Creativity Matters Organizations invest heavily in  creative projects , from  marketing campaigns and product design  to  workplace culture and problem-solving initiatives . Understanding the...

How does embracing boredom enhance creativity? March 23, 2025 | Creativity, Decision Making, Emotional Intelligence, Flow State, Mental Health, Mental Models, Question a Day, Self-Reflection Question a Day How Embracing Boredom Enhances Creativity In a world where  we check our phones 96 times a day , boredom has become the enemy. We scroll through social media in waiting rooms, binge-watch shows while eating, and even listen to podcasts in the shower.  Every moment is filled with stimulation. But what if I told you that  boredom isn’t a problem—it’s a secret weapon for creativity? Research shows that  embracing boredom allows your brain to wander, make unexpected connections, and generate breakthrough ideas.  In fact, some of the most creative minds— Einstein, Steve Jobs, and J.K. Rowling —credited boredom as the birthplace of their best ideas. Let’s explore how  leaning into boredom can unlock deeper creativity, problem-solving, and innovation.  ...

How can childlike curiosity inspire growth in life and work? January 26, 2025 | Challenge Assumptions, Creativity, Curiosity, Life Long Learning, Personal Development, Question a Day Question a Day How Childlike Curiosity Inspires Growth in Life and Work Today is my eldest daughter Hazel’s birthday, and this post is for her. Hazel, like so many kids her age, is a ball of curiosity, energy, and determination. She’s a 4.0 student, a cross-country runner, and a swimmer, but what I admire most about her is the way she approaches challenges—with endless questions and an eagerness to understand. Just the other day, she was telling me about how she wanted to learn the science behind swimming techniques to improve her efficiency in the water. On her own, she dove into videos and articles about hydrodynamics, determined to figure out how to shave seconds off her time. Watching Hazel reminds me how powerful childlike curiosity can be—not just for kids, but for adults too. Somewhere along the way...