Better Questions, Better Results

Why do we feel déjà vu, and what causes it? March 9, 2025 | Curiosity, Neuroscience, Perception, Philosophy and Big Questions, Psychology, Question a Day Question a Day   Déjà Vu: The Brain’s Biggest Glitch or a Glimpse into the Matrix? The eerie feeling that you've already experienced a moment before— déjà vu —is one of the strangest and most mysterious phenomena of the human mind. It can happen anywhere: during a conversation, while visiting a new place, or even when hearing a familiar song. But why do we feel déjà vu, and what actually causes it? Let’s dive into the science, theories, and psychology behind this perplexing experience. What Is Déjà Vu? The term  déjà vu  is French for  “already seen”  and describes the unsettling sense that a new experience is strangely familiar—even though you know it shouldn’t be. 🔹  Common characteristics of déjà vu: ✔ Happens suddenly and lasts only a few seconds. ✔ Feels oddly real but cannot be consciously recalled ...

What is the impact of colors on branding and design? February 22, 2025 | Insights, Marketing, Pattern Recognition, Perception, Perspective, Psychology, Question a Day Question a Day The Impact of Colors on Perception and Behavior: How to Use Colors Effectively in Branding and Design Colors are not just visual elements; they’re powerful tools that shape how people feel, think, and act. Whether it’s the calming blue of a healthcare app or the energetic red of a sale banner, every color has a psychological effect. In this guide, we’ll explore how colors influence perception and behavior, their role in branding, and practical tips for using them effectively in design. How Colors Influence Perception and Behavior The science of  color psychology  studies how colors impact emotions, perceptions, and actions. While some reactions are biological, others are shaped by culture and context. Let’s break it down by color: 1. Red: Energy, Passion, and Urgency Psychological Impact:  Red...

  Is Our Freedom of Choice an Illusion? A Deep Dive into Free Will vs. Determinism The question of whether free will —our ability to make choices freely—is real or merely an illusion has fascinated philosophers, scientists, and theologians for centuries. As we go about our lives, we feel as though we make conscious decisions. From choosing what to eat for breakfast to deciding whether to change careers, the sensation of control is powerful. However, modern science, philosophy, and even psychology raise doubts about whether we genuinely have freedom of choice—or whether our decisions are shaped by factors beyond our control. In this blog post, we’ll explore the key debates around free will, including insights from philosophy, neuroscience, and psychology. We’ll also cover the deterministic view of the universe and consider the compatibilist middle-ground that many thinkers have adopted. So, let’s dive into one of humanity’s biggest existential questions: Is our freedom of choice an...