Learn to Think in Color

  What Makes Something Interesting? Why some ideas grab our attention — and others never stand a chance Big-Picture Framing We ask “what makes something interesting?” whenever we’re bored in a meeting, hooked by a story, or puzzled by why one slide lands and another dies. At its core,  interesting  is a mix of surprise, personal relevance, and emotional spark. Seeing that pattern gives you a practical way to design better conversations, products, and decisions. Why “interesting” matters If you can explain why people find something interesting, you can reverse-engineer attention: make complex topics accessible, make dry work feel meaningful, and make your ideas easier to remember and act on. The Three Core Ingredients of Interesting Most of the time, “interesting” comes from three elements working together: Novelty  — it’s new, unexpected, or breaks a pattern. Relevance  — it connects to something we care about right now. Emotion  — it makes us feel somethin...

How Repetition and Novelty Differently Impact the Minds of Your Target Audience In content marketing, understanding the psychological effects of repetition and novelty is crucial for crafting messages that resonate with your audience. Both play distinct roles in shaping how people perceive and engage with information. While repetition can build familiarity and trust, novelty captures attention and generates curiosity. Striking the right balance between these two elements is key to keeping your audience engaged and converting them into loyal customers. Let’s break down how repetition and novelty affect the minds of your target audience and how you can leverage both in your marketing strategy. The Power of Repetition: Building Familiarity and Trust Repetition is a well-known psychological tool often used in marketing, and for good reason—it’s a fundamental principle in how our brains process and retain information. When you repeatedly expose your audience to a particular message, concep...