Better Questions, Better Results

Is Prose the Product or Just the Packaging in Marketing Copy? What Marketers Miss When They Call AI Writing “Slop”  Framing the Question A recent HubSpot survey found that 73% of marketers say content is their most important business asset. But too many still confuse how something is said with what it delivers. As AI-generated writing becomes more common, many marketers dismiss it as “slop”—soulless, synthetic, or somehow inferior. But this reaction often reveals a deeper misunderstanding: the goal of most business writing isn’t to impress; it’s to inform, persuade, or guide. Prose is just the packaging. And if your writing doesn’t transfer knowledge or spark action, even the prettiest package is an empty box. What’s Actually Being Delivered—Prose, Information, or Knowledge? Let’s break down what’s really at play in any piece of content: Information:  Raw data, facts, or figures. Knowledge:  Interpreted meaning—what the data means in context. Prose:  The structure an...

Which leap changed us most: writing, publishing, internet, or AI? February 2, 2025 | Artificial Intelligence, Change, Continuous Improvement, History, Question a Day Question a Day Which Leap Changed Humanity the Most: Writing, Publishing, Internet, or AI? Throughout history, humanity has taken great leaps forward, each redefining the way we think, communicate, and thrive. From the invention of writing to the rise of artificial intelligence, these milestones have shaped civilization. But which one deserves the crown as humanity’s greatest transformation? Let’s dissect these innovations to determine their true impact. 1. The Invention of Writing: Humanity Finds Its Voice Around 3200 BCE, humans decided that storytelling around the fire simply wasn’t cutting it anymore. Writing was born, and with it, the ability to record ideas for future generations. This innovation didn’t just help us keep track of grain inventories (though that was a big win); it gave humanity a way to preserve cultur...

When Will AI Blogs Sound Natural to Humans? January 6, 2025 | AI Agents, Artificial Intelligence, Bias, Communication, Execution, Future, Product Development, Question a Day, Tools, Trust When Will AI Blogs Sound Natural to Humans? As AI-generated content continues to evolve, one question keeps popping up like an overenthusiastic jack-in-the-box: when will AI blogs sound as natural as human-written content? While we're inching closer every year, there’s a blend of technology, human involvement, and that intangible quality called “authenticity” that dictates how natural AI blogs will feel. Let’s explore this fascinating topic. The Current State of AI-Generated Blogs AI blogs today, much like a high-school valedictorian giving a speech, are polished and informed but can occasionally miss emotional nuance or creative wit. Thanks to natural language processing (NLP) models like OpenAI's GPT, AI now understands context, generates coherent paragraphs, and even mimics human tone convi...