Better Questions, Better Results

What is the impact of colors on branding and design? February 22, 2025 | Insights, Marketing, Pattern Recognition, Perception, Perspective, Psychology, Question a Day Question a Day The Impact of Colors on Perception and Behavior: How to Use Colors Effectively in Branding and Design Colors are not just visual elements; they’re powerful tools that shape how people feel, think, and act. Whether it’s the calming blue of a healthcare app or the energetic red of a sale banner, every color has a psychological effect. In this guide, we’ll explore how colors influence perception and behavior, their role in branding, and practical tips for using them effectively in design. How Colors Influence Perception and Behavior The science of  color psychology  studies how colors impact emotions, perceptions, and actions. While some reactions are biological, others are shaped by culture and context. Let’s break it down by color: 1. Red: Energy, Passion, and Urgency Psychological Impact:  Red...

Breakfast: The Most Important Meal or Just Clever Marketing? February 9, 2025 | Branding, Health, Marketing, Perspective, Question a Day, Storytelling, Superstition, Tradition Spoiler: It’s not a hard-boiled truth—it’s just a soft scramble of marketing and tradition. Introduction: A Truth Worth Questioning We’ve all heard it: “Breakfast is the most important meal of the day.” This phrase is so ingrained in our culture that it feels like universal wisdom. But what if this beloved mantra is less about health and more about... selling you cereal? Let’s crack this open and separate the scrambled facts from sunny-side-up fiction. The Origins of the Breakfast Myth You might think this concept has solid scientific roots, but its history is more marketing than metabolism. In the late 19th century, Dr. John Harvey Kellogg—yes, the Kellogg you’re thinking of—was on a mission to promote his cornflake-based cure for digestive issues. By the 20th century, cereal companies had taken his idea and run...

Is Your Marketing Copy Cutting Through the Noise or Contributing January 16, 2025 | Advertising, Authenticity, Creativity, Customer Journey, Innovation, Marketing, Question a Day In today’s digital world, the sheer volume of content can feel overwhelming. With over  4.4 million blog posts published daily  and social media feeds that refresh faster than you can say "engagement," crafting marketing copy that  actually stands out  is no easy feat. The question is: is your copy resonating with your audience—or is it just more static in an already noisy world? Here, we’ll explore how to make sure your marketing copy truly cuts through the noise, captivates your target audience, and drives real results. Spoiler alert: If your copy could double as elevator music, you might have some work to do. Why Most Marketing Copy Gets Ignored Before you can fix it, you need to understand why so much marketing copy gets lost in the shuffle. Here are the main culprits: 1.  It’s Too ...

  How can I get you to click this button? December 9, 2024 | Advertising, Call to Action, Communication, Marketing, Question a Day, Results, Strategy, UXDesign Question a Day How to Get Someone to Click That Button: A Complete Guide to Conversion Magic When it comes to getting someone to click a button, the stakes couldn’t be higher. Will your CTA (call-to-action) soar with clicks or languish in digital obscurity? Spoiler alert: success lies in a mix of psychology, design, and value. Let’s dive into the strategies that transform “meh” buttons into irresistible magnets. 1. Nail Your Button Copy Words hold power, and the text on your button is no exception. Here’s how to make every word work overtime: Clarity First : Avoid jargon and ambiguity. Your audience doesn’t want to guess—they want to act. Example: Instead of “Submit,” use “Get My Free Guide.” Highlight the Value : Your button should answer “What’s in it for me?” Example: “Start My Free Trial” conveys instant value versus “Si...