Better Questions, Better Results

Is Your Marketing Copy Cutting Through the Noise or Contributing January 16, 2025 | Advertising, Authenticity, Creativity, Customer Journey, Innovation, Marketing, Question a Day In today’s digital world, the sheer volume of content can feel overwhelming. With over  4.4 million blog posts published daily  and social media feeds that refresh faster than you can say "engagement," crafting marketing copy that  actually stands out  is no easy feat. The question is: is your copy resonating with your audience—or is it just more static in an already noisy world? Here, we’ll explore how to make sure your marketing copy truly cuts through the noise, captivates your target audience, and drives real results. Spoiler alert: If your copy could double as elevator music, you might have some work to do. Why Most Marketing Copy Gets Ignored Before you can fix it, you need to understand why so much marketing copy gets lost in the shuffle. Here are the main culprits: 1.  It’s Too ...

  How can I get you to click this button? December 9, 2024 | Advertising, Call to Action, Communication, Marketing, Question a Day, Results, Strategy, UXDesign Question a Day How to Get Someone to Click That Button: A Complete Guide to Conversion Magic When it comes to getting someone to click a button, the stakes couldn’t be higher. Will your CTA (call-to-action) soar with clicks or languish in digital obscurity? Spoiler alert: success lies in a mix of psychology, design, and value. Let’s dive into the strategies that transform “meh” buttons into irresistible magnets. 1. Nail Your Button Copy Words hold power, and the text on your button is no exception. Here’s how to make every word work overtime: Clarity First : Avoid jargon and ambiguity. Your audience doesn’t want to guess—they want to act. Example: Instead of “Submit,” use “Get My Free Guide.” Highlight the Value : Your button should answer “What’s in it for me?” Example: “Start My Free Trial” conveys instant value versus “Si...

How Repetition and Novelty Differently Impact the Minds of Your Target Audience In content marketing, understanding the psychological effects of repetition and novelty is crucial for crafting messages that resonate with your audience. Both play distinct roles in shaping how people perceive and engage with information. While repetition can build familiarity and trust, novelty captures attention and generates curiosity. Striking the right balance between these two elements is key to keeping your audience engaged and converting them into loyal customers. Let’s break down how repetition and novelty affect the minds of your target audience and how you can leverage both in your marketing strategy. The Power of Repetition: Building Familiarity and Trust Repetition is a well-known psychological tool often used in marketing, and for good reason—it’s a fundamental principle in how our brains process and retain information. When you repeatedly expose your audience to a particular message, concep...

  How does your brand promise align with the actual experiences? October 11, 2024 | Best Practice, Branding, Customer-Centric, Feedback, Product Development, Question a Day, Self-Reflection, Strategy Question a Day   How Does Your Brand Promise Align with Customer Experience, and How Can You Close Any Gaps? In today's competitive marketplace,  brand promise  plays a pivotal role in shaping perceptions and customer loyalty. However, the challenge many businesses face is ensuring that their brand promise—the commitment made to customers about what they can expect—matches the actual experiences customers encounter. If there's a significant disconnect between these two, it can damage your brand's reputation and affect customer retention. In this article, we’ll explore how to evaluate the alignment between your brand promise and customer experience, identify gaps, and take actionable steps to bridge them. What Is a Brand Promise? A  brand promise  is essentially...