Better Questions, Better Results

Is Prose the Product or Just the Packaging in Marketing Copy? What Marketers Miss When They Call AI Writing “Slop”  Framing the Question A recent HubSpot survey found that 73% of marketers say content is their most important business asset. But too many still confuse how something is said with what it delivers. As AI-generated writing becomes more common, many marketers dismiss it as “slop”—soulless, synthetic, or somehow inferior. But this reaction often reveals a deeper misunderstanding: the goal of most business writing isn’t to impress; it’s to inform, persuade, or guide. Prose is just the packaging. And if your writing doesn’t transfer knowledge or spark action, even the prettiest package is an empty box. What’s Actually Being Delivered—Prose, Information, or Knowledge? Let’s break down what’s really at play in any piece of content: Information:  Raw data, facts, or figures. Knowledge:  Interpreted meaning—what the data means in context. Prose:  The structure an...

Is Your Marketing Copy Cutting Through the Noise or Contributing January 16, 2025 | Advertising, Authenticity, Creativity, Customer Journey, Innovation, Marketing, Question a Day In today’s digital world, the sheer volume of content can feel overwhelming. With over  4.4 million blog posts published daily  and social media feeds that refresh faster than you can say "engagement," crafting marketing copy that  actually stands out  is no easy feat. The question is: is your copy resonating with your audience—or is it just more static in an already noisy world? Here, we’ll explore how to make sure your marketing copy truly cuts through the noise, captivates your target audience, and drives real results. Spoiler alert: If your copy could double as elevator music, you might have some work to do. Why Most Marketing Copy Gets Ignored Before you can fix it, you need to understand why so much marketing copy gets lost in the shuffle. Here are the main culprits: 1.  It’s Too ...