Better Questions, Better Results

How Do Brand Associations Shape Perception & Influence Behavior? May 2, 2025 | Authenticity, Brand Equity, Customer Loyalty, Intangible, Marketing, Perception, Question a Day Question a Day How Brand Associations Shape Perception and Influence Consumer Behavior Brand associations are the mental connections consumers make between a brand and its attributes, emotions, or experiences. These associations play a critical role in shaping perception, influencing buying decisions, and determining long-term brand success. A strong brand association can make a company unforgettable—just like how Apple is synonymous with innovation, or Nike with athletic excellence. In this article, we'll explore how brand associations impact consumer perception, business success, and marketing strategy. What Are Brand Associations? Brand associations are the thoughts, images, and feelings that come to mind when a consumer encounters a brand. These can be based on: Product attributes  (e.g., Volvo = Safet...

How can organizations measure the ROI of creativity? April 10, 2025 | Brand Equity, Business Growth, Business Success, Core Values, Creativity, Financial Literacy, Perspective, Question a Day Question a Day   How Organizations Can Measure the ROI of Creativity Creativity is often seen as an  intangible force —fueling  innovation, brand differentiation, and customer engagement . But when it comes to measuring  return on investment (ROI) , many organizations struggle to quantify the impact of creative initiatives. The good news?  Creativity is not just an abstract concept—it drives real business value.  With the right approach, you can measure its effectiveness in ways that make financial sense  while still celebrating innovation . Why Measuring Creativity Matters Organizations invest heavily in  creative projects , from  marketing campaigns and product design  to  workplace culture and problem-solving initiatives . Understanding the...

  How does your brand promise align with the actual experiences? October 11, 2024 | Best Practice, Branding, Customer-Centric, Feedback, Product Development, Question a Day, Self-Reflection, Strategy Question a Day   How Does Your Brand Promise Align with Customer Experience, and How Can You Close Any Gaps? In today's competitive marketplace,  brand promise  plays a pivotal role in shaping perceptions and customer loyalty. However, the challenge many businesses face is ensuring that their brand promise—the commitment made to customers about what they can expect—matches the actual experiences customers encounter. If there's a significant disconnect between these two, it can damage your brand's reputation and affect customer retention. In this article, we’ll explore how to evaluate the alignment between your brand promise and customer experience, identify gaps, and take actionable steps to bridge them. What Is a Brand Promise? A  brand promise  is essentially...