Learn to Think in Color

*What Kind of Post Would Make You Stop Scrolling? I’ve been lying to you about my morning routine Yesterday I posted about waking up at 5am to meditate and journal. Got 200 likes and three comments about “discipline.” The truth is I woke up at 5am because my neighbor’s dog was barking and I couldn’t get back to sleep. I sat on my couch in yesterday’s clothes, scrolled Twitter for an hour watching people argue about things that don’t matter, and ate cereal while my reflection in my black laptop screen looked disappointed in me. But “Productive Morning Routine” gets more engagement than “I Feel Lost Most Days.” The performance trap I think we broke something when we turned our lives into content. My friend Sarah posted a photo of her “gratitude journal” last week. Beautiful handwriting, perfect lighting, inspirational quote about manifesting abundance. The post got 500 likes and comments calling her “inspiring.” Three days later she called me crying because she got rejected from another ...

What Strategies Make Social Media a Powerful Tool for Building Brand Presence? Turning Scrolls into Loyalty: How Strategic Social Media Drives Brand Growth   Framing the Question  Social media is more than just a place for memes and trending dances. When harnessed strategically, it becomes one of the most powerful tools for building brand presence. With billions of daily users, social platforms offer a direct line to your audience—if you know how to use it. This post explores the strategies that elevate a brand from merely present to powerfully resonant. We’ll explore what makes content click, how to foster community, and ways to build trust at scale. Keyword: “social media brand strategy” The Foundations of an Effective Social Media Strategy Building a brand on social media starts with clarity. Before you post anything, answer: Who are we? Who are we talking to? What do we want them to feel? Key foundational strategies include: Consistent Brand Voice:  Whether playful or...