How Do You Ensure Your Data Will Solve Your Business Problem?
How Do You Ensure Your Data Will Solve Your Business Problem? Aligning Information With Intention: From Raw Data to Real Decisions Before diving into solutions, take a beat. The biggest mistake teams make isn’t bad data—it’s disconnected data. Ensuring your data solves your business problem requires asking better questions, aligning stakeholders, and translating business objectives into data models that actually drive decisions. This post walks through how to frame the right problem, structure your data thinking, test its effectiveness, and—critically—know when data won’t help at all. Step 0: Know When Data Won’t Help Not every problem needs more data. Before launching a data project, ask: Does this require quantitative analysis or strategic judgment? Leadership alignment issues, brand positioning, and creative direction often need qualitative insight, not dashboards. If stakeholders won’t act on results due to politics or if the analysis costs more than the problem’s worth, stop here....