How can I get you to click this button?
How can I get you to click this button? December 9, 2024 | Advertising, Call to Action, Communication, Marketing, Question a Day, Results, Strategy, UXDesign Question a Day How to Get Someone to Click That Button: A Complete Guide to Conversion Magic When it comes to getting someone to click a button, the stakes couldn’t be higher. Will your CTA (call-to-action) soar with clicks or languish in digital obscurity? Spoiler alert: success lies in a mix of psychology, design, and value. Let’s dive into the strategies that transform “meh” buttons into irresistible magnets. 1. Nail Your Button Copy Words hold power, and the text on your button is no exception. Here’s how to make every word work overtime: Clarity First : Avoid jargon and ambiguity. Your audience doesn’t want to guess—they want to act. Example: Instead of “Submit,” use “Get My Free Guide.” Highlight the Value : Your button should answer “What’s in it for me?” Example: “Start My Free Trial” conveys instant value versus “Si...