Better Questions, Better Results

  What are the things you should be thinking about in adverting today for tomorrow?  5 November 2024 | Advertising, Artificial Intelligence, Branding, Customer-Centric, Future, Multi-Channel, Question a Day, Social Media, Storytelling Question a Day What's are the things you should be thinking about in adverting today for tomorrow?  To stay relevant and effective in today's rapidly evolving advertising landscape, brands and marketers must consider several forward-looking trends, strategies, and technological advancements. Below is a comprehensive overview of the key factors to think about in advertising today to set up success for tomorrow. 1.  Focus on Data Privacy and Ethical Advertising Why It Matters Data privacy is a top priority for consumers and regulators alike. With the phasing out of third-party cookies and increased scrutiny on personal data usage, brands must adapt by prioritizing ethical advertising practices. Consumers are growing increasingly wary of intrusive da

  What overlooked risks and unconventional opportunities should you consider in your AI strategy? 29 October 2024 | Artificial Intelligence, Opportunity, Question a Day, Risk Management, Strategy, Uncertainty Question a Day What overlooked risks and unconventional opportunities should we consider in our AI strategy?  In today’s fast-paced digital world, artificial intelligence (AI) has become a cornerstone of business innovation and competitive advantage. Companies across sectors are investing in AI to streamline operations, personalize customer experiences, and improve decision-making. However, as with any transformative technology, there are hidden risks that can jeopardize both strategy and reputation if not addressed. At the same time, there are unconventional opportunities that forward-thinking businesses can capitalize on for a unique edge. Here’s a look at some of the most overlooked risks and surprising opportunities in AI strategy. Overlooked Risks in AI Strategy While many AI