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Breakfast: The Most Important Meal or Just Clever Marketing?

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Breakfast: The Most Important Meal or Just Clever Marketing? February 9, 2025 | Branding, Health, Marketing, Perspective, Question a Day, Storytelling, Superstition, Tradition Spoiler: It’s not a hard-boiled truth—it’s just a soft scramble of marketing and tradition. Introduction: A Truth Worth Questioning We’ve all heard it: “Breakfast is the most important meal of the day.” This phrase is so ingrained in our culture that it feels like universal wisdom. But what if this beloved mantra is less about health and more about... selling you cereal? Let’s crack this open and separate the scrambled facts from sunny-side-up fiction. The Origins of the Breakfast Myth You might think this concept has solid scientific roots, but its history is more marketing than metabolism. In the late 19th century, Dr. John Harvey Kellogg—yes, the Kellogg you’re thinking of—was on a mission to promote his cornflake-based cure for digestive issues. By the 20th century, cereal companies had taken his idea and run...