Why do we remember what stands out from its surroundings?
Why do we remember what stands out from its surroundings? How distinctiveness, surprise, and emotion hack your memory Big Picture Framing We remember what stands out from its surroundings because the brain is wired to notice contrast, not sameness. When something breaks the pattern—a bright red folder in a sea of blue, a joke in a serious meeting—it gets tagged as important. That “this is different” signal draws attention, stirs emotion, and strengthens the memory trace. One way psychologists describe this is the “distinctiveness effect”: we remember what’s unusual, isolated, or surprising compared to everything around it. Understanding why we remember what stands out from its surroundings helps you design information, meetings, and even your own habits so they’re far more memorable. The brain loves contrast, not copies Your brain is constantly flooded with sensory input, and it can’t store all of it. So it cheats: it looks for contrast. Most of everyday life is repetitive and predicta...