What Makes a Question Too Small?
What Makes a Question Too Small? The danger is not brevity. It is premature narrowing. Framing the Question What makes a question too small? A question is too small when it gives you an answer before it gives you a view. It aims at one visible symptom, one preferred fix, or one convenient metric while the real issue sits outside the frame. The problem is not that the question is brief. Some of the strongest questions are tiny. The problem is that the question is too narrow for the decision it is supposed to guide. A Small Question Can Be Useful—or Dangerous A question becomes too small when answering it well would not improve the thing that actually matters. “How do we make this meeting shorter?” may be useful. But if the real problem is that no one knows who owns the decision, a shorter meeting just produces faster confusion. “How do we get more clicks?” may be useful. But if the product promise is wrong, better clicks can send more people into a bad experience. The counterintuitive p...