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Why Does a Good Question Make Us Want an Answer?

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Why Does a Good Question Make Us Want an Answer? A good question can make us curious by revealing a specific gap between what we know and what we want to know. The strongest questions make that gap relevant, uncertain enough to be interesting, and knowable enough to feel worth pursuing. This helps explain why a question can suddenly make us care about information we had never considered moments earlier. Consider two statements about memory. The first says that people often remember songs from childhood. The second asks why someone can remember a childhood song while forgetting a person's name seconds after meeting them. The topic is nearly identical. The psychological effect is not. A Question Makes Missing Information Visible Psychologist George Loewenstein described this phenomenon in his 1994 paper The Psychology of Curiosity . His information-gap theory proposes that curiosity can emerge when people recognize a discrepancy between what they currently know and what they want to ...