Is There a Market for Learning to Ask Better Questions?
Is There a Market for Learning to Ask Better Questions? Why curiosity training is becoming a billion-dollar industry Reframing the Question The global corporate training market hit $366 billion in 2023 , but here’s what’s fascinating: while companies spend millions on technical skills, they’re realizing their biggest bottleneck isn’t knowledge—it’s knowing what questions to ask. From Google’s “20% time” policy to Stanford’s design-thinking workshops, organizations are paying premium prices to train inquiry. This isn’t soft-skills fluff anymore. It’s strategy. And it’s being packaged, sold, and scaled across industries. The Economic Case for Question Training Poor questioning has a measurable cost: Bad hiring decisions cost up to 5x an employee’s salary, often because interviews ask the wrong questions. Failed product launches waste $50 million on average, frequently because teams never asked, “Who actually needs this?” McKinsey research shows 70% of digital...