Learn to Think in Color

How much can you change your prices before customers push back? Finding the line between smart price moves and broken trust. Framing the question When you ask,  “How much can you change your prices before customers push back?”  you’re really asking where the invisible line sits between “fair” and “too much.” That line isn’t just about costs or margins; it’s about  price elasticity , perceived value, and how much your customers trust you. In practice, your goal isn’t to find a mystical “safe number,” but to understand how sensitive your customers are to price changes and how well your value story keeps up. Once you see that clearly, price changes become less of a gamble and more of a deliberate, testable strategy. The real question behind price changes Most companies start with a spreadsheet question: “What percentage increase can we get away with?” Customers never see that spreadsheet. They feel: “Does this still feel worth it?” “Do I understand  why  this chang...

What Concepts Should You Think About for Your Pricing Strategy? Pricing Strategy The Three Pillars of Pricing Strategy: Narrative, Positioning, and Profit Engine Pricing strategy can make or break your business. It’s more than setting a number—it’s about weaving together three critical elements that determine your market success. The Three-Pillar Framework When these three elements work in harmony, they create pricing strategies that are both defensible and scalable—here’s how they interconnect: Every successful pricing strategy rests on three foundational pillars: Narrative : The story your price tells about your value Positioning : Where you stand in the competitive landscape Profit Engine : How your pricing model drives sustainable growth Think of these as the legs of a stool—remove one, and your entire strategy becomes unstable. Building Your Narrative: Value Communication Your price tells a story before you say a word. A $5 coffee suggests artisanal quality; a $1 coffee implies ba...