What Decision Are You Postponing by Calling It “More Research”?
What Decision Are You Postponing by Calling It “More Research”? More Research When diligence becomes a hiding place Framing the Question The decision you are postponing by calling it “more research” is usually the one where the facts are no longer the main problem. You may be facing decision avoidance , not information scarcity. The hidden obstacle may be loss aversion, fear of blame, unclear decision criteria, or the emotional comfort of keeping every option alive. Better research helps you decide; disguised research helps you delay. Why This Question Matters Research has status. It sounds careful, rational, and responsible. That is why it can become such an effective hiding place. No one objects when you say, “I’m still gathering information.” It sounds better than “I don’t want to choose yet.” It sounds better than “I’m afraid this will reveal whether my judgment is good.” It sounds better than “Once I decide, I can be held accountable.” The short answer: you are probably postponing...