Should I have chosen a red button? (...continued from Yesterday)
Should I have chosen a red button? (...continued from Yesterday) December 10, 2024 | Advertising, Psychology, Question a Day, UXDesign, call-to-action Question a Day Should I Have Chosen a Red Button? The Psychology Behind Your CTA Color Choice When it comes to designing a call-to-action (CTA) button, color is more than just an aesthetic decision—it's a psychological power play. So, if you're second-guessing whether you should have gone with a bold red button instead of something like green, blue, or even orange, you're not alone. Let’s dive into the world of button colors and explore whether red was the right choice for you. The Psychology of Red Red is one of the most emotionally charged colors, and for good reason: Urgency : Red signals urgency, making it an ideal choice for time-sensitive offers or high-stakes actions. Excitement : The color red taps into primal emotions, triggering energy and enthusiasm. Visibility : Red naturally draws the eye, standing out in most ...