Learn to Think in Color

  Why do we feel anticipation? How “not yet” wires your brain for excitement, stress, and action Framing the question Why do we feel anticipation so intensely—sometimes as a thrill, other times as dread? At its core, anticipation is your brain’s way of running the future in advance and deciding how much it matters. That pulls in memory, emotion, culture, and biology all at once. When you feel anticipation, your nervous system is predicting what might happen, weighing the stakes, and reacting to uncertainty. Understanding why we feel anticipation helps you design better experiences, support others through waiting, and manage your own mix of hope and anxiety about what comes next. The brain’s prediction engine: why “next” feels so alive Anticipation starts with prediction. Your brain is constantly guessing what’s about to happen so it can prepare you—like a movie studio cutting a trailer for the future. Based on past experience and current cues, it builds expectatio...

 What Types of Gifts Do People Cherish the Most? Why the most meaningful presents rarely come from the “Best Sellers” list Big Picture Box The types of gifts people cherish the most aren’t usually the most expensive—they’re the most intentional. When you zoom out, “good gifting” is really about attention, empathy, and memory-making. In this article, we’ll unpack what makes certain gifts unforgettable, the kinds of gifts that tend to mean the most, and a simple way to choose better presents without stressing out. Along the way we’ll explore different types of meaningful gifts, from experiences to heirlooms (and yes, even luxury items), so you can feel more confident the next time you’re deciding what to give. ________________________________________ Beyond Price Tags: The Psychology of Cherished Gifts If you think back to your most cherished gift, it probably wasn’t the priciest thing you’ve ever received. It was the one that made you think, “Wow…this person really knows me.” People...

  What Makes Something Interesting? Why some ideas grab our attention — and others never stand a chance Big-Picture Framing We ask “what makes something interesting?” whenever we’re bored in a meeting, hooked by a story, or puzzled by why one slide lands and another dies. At its core,  interesting  is a mix of surprise, personal relevance, and emotional spark. Seeing that pattern gives you a practical way to design better conversations, products, and decisions. Why “interesting” matters If you can explain why people find something interesting, you can reverse-engineer attention: make complex topics accessible, make dry work feel meaningful, and make your ideas easier to remember and act on. The Three Core Ingredients of Interesting Most of the time, “interesting” comes from three elements working together: Novelty  — it’s new, unexpected, or breaks a pattern. Relevance  — it connects to something we care about right now. Emotion  — it makes us feel somethin...

Who Are the Most Clickable People in the World?                                 Why certain names hijack the internet—and what that reveals about us. ⚪️ Big-Picture Framing Why “Clickable People” Matter When we ask who the most clickable people in the world are, we’re really asking whose names can hijack our attention on sight. In a feed-first world, some people function like human thumbnails: instantly recognizable, emotionally loaded, and wired for engagement. Think Cristiano Ronaldo, Donald Trump, Taylor Swift, Kim Kardashian, Elon Musk—people whose every move becomes a headline, clip, or meme. Understanding what makes them so clickable—status, controversy, identity, and ongoing storylines—gives you a sharper lens on how attention works, and how to design communication that gets noticed without turning into pure clickbait. What Does “Most Clickable” Actually Mean? “Clickabl...