Was social media ever really social?
Was social media ever really social? How our “connected” platforms quietly rewired what it means to be together Big Picture Box Social media promised connection at scale — friendships across distance, communities without borders, conversation at the speed of light. Yet the average user now spends around 2 hours and 20 minutes a day on these platforms, making social feeds one of the biggest slices of our online lives. That raises a harder question: was social media ever really social, or was it always something else dressed up as connection? In this piece, we’ll look at how social media started as digital community spaces, how platforms optimized for attention over relationship, and what “being social” actually means when algorithms sit in the middle. We’ll also touch on data showing the rise of private messaging and slower, niche communities that hint at a different way to be online. What do we mean by “social” in the first place? At its core, ...