How much can you change your prices before customers push back?
How much can you change your prices before customers push back? Finding the line between smart price moves and broken trust. Framing the question When you ask, “How much can you change your prices before customers push back?” you’re really asking where the invisible line sits between “fair” and “too much.” That line isn’t just about costs or margins; it’s about price elasticity , perceived value, and how much your customers trust you. In practice, your goal isn’t to find a mystical “safe number,” but to understand how sensitive your customers are to price changes and how well your value story keeps up. Once you see that clearly, price changes become less of a gamble and more of a deliberate, testable strategy. The real question behind price changes Most companies start with a spreadsheet question: “What percentage increase can we get away with?” Customers never see that spreadsheet. They feel: “Does this still feel worth it?” “Do I understand why this chang...